Case Study: Oneida Nation Enterprises boosts guest loyalty and market share with InRule

Oneida Nation Enterprises Launches Successful Loyalty Program With Inrule®

Oneida Nation Enterprises, the business operations arm of the Oneida Indian Nation, needed a guest loyalty program that could work across hotels, casinos, restaurants, convenience stores, spas, and golf courses. To make the program flexible and easy to manage by both technical and non-technical staff, the company turned to InRule and its business rules management system (BRMS).

InRule integrated with 12 guest systems across ONE’s properties to calculate guest spend and convert it into reward points, supporting more than 70 outlets and over $500,000 in daily spend. The solution helped Oneida Nation Enterprises track preferences, send timely promotions, and reward purchases, resulting in increased visitors, stronger customer loyalty, and greater market share.

Oneida Nation Enterprises

Steve Murphy

Vice President