Case Study: Kantar Worldpanel expands global operations with InRule

Kantar Worldpanel expands to 31 countries and cuts rule changes from 6 weeks to 1 day with InRule

Kantar Worldpanel, a global expert in shopper behavior, faced challenges in managing complex and disparate panel management solutions across its international offices. Their business rules were embedded in application code, requiring development resources for any changes and hindering consistency. They partnered with InRule to address these issues and empower business users to own decision logic.

By implementing the InRule Decision Platform, Kantar centralized its decision logic for data validation, batch runs, compliance, and workflow. This provided business users with the ability to modify and test logic in real-time. The results for Kantar included expansion to 31 countries, significant time savings—reducing logic changes from six weeks to a single day—and improved transparency and collaboration. InRule enabled Kantar to achieve consistent global processes and put decision-making power directly into the hands of its business teams.

Kantar Worldpanel