Case Study: Kantar Worldpanel expands globally with InRule

Kantar Worldpanel Expands Its Business Across the Globe With Inrule®

Kantar Worldpanel, part of the Kantar Group, is a global expert in shopper behaviour that manages hundreds of thousands of panel members across many countries. The company struggled with inconsistent processes, multiple disparate panel management systems, and business rules that were embedded in application code, making changes slow and dependent on IT resources. InRule helped Kantar Worldpanel move toward a more centralized, business-user-driven approach to decision management.

Kantar Worldpanel selected InRule’s Decision Platform for data validation, nightly batch processing, compliance, and workflow automation. With InRule, business users can update and test logic in real time, share decision rules across countries, and improve transparency across teams. The results have been significant: logic changes that once took six weeks can now be made in a day, and the platform has expanded to more than 25 countries, delivering greater consistency, collaboration, and speed across Kantar’s global operations.

Kantar Worldpanel

Michael Wood

Global Development Director