Case Study: W.B. Mason achieves 67% faster time-to-market with Inriver PIM

W.B. Mason cuts product onboarding time to under 3 days with Inriver

W.B. Mason, a large privately held office products dealer, faced a pressing need to modernize its historically print-based catalog model and accelerate its digital transformation. The challenge intensified during the COVID-19 pandemic when demand shifted abruptly, requiring the company to quickly onboard thousands of new products online. Bottlenecks in manual content operations and disparate data from hundreds of vendors were severely delaying time-to-market. To address this, W.B. Mason partnered with the vendor Inriver to implement its Product Information Management (PIM) solution.

The solution from Inriver centralized and automated product data management, integrating with the company's ERP and utilizing tools like Inspire for AI-driven attribute generation. This streamlined workflows, unified data across over 100,000 SKUs, and drastically reduced manual effort. As a result, W.B. Mason increased its speed to market by 67%, cutting product onboarding from seven days to under three. The company also achieved 90-95% accuracy in AI-generated attributes and enriched data for nearly 70% of its active catalog, leading to better conversion rates and higher average order values.

W.B. Mason