Case Study: Vogel’s achieves centralized product data and automated content creation with Inriver

Vogel’s automates 5,000+ SKUs with Inriver

Vogel's, a designer and manufacturer of TV and display mounting solutions, faced challenges managing product data for over 5,000 SKUs across global markets. Rapid catalog growth and disconnected systems led to inconsistencies, inefficiencies, and difficulties meeting new regulations like the Digital Product Passport. To solve this, they partnered with vendor Inriver to implement a Product Information Management (PIM) solution.

Inriver provided a centralized product information hub that integrated with Vogel's SAP, DAM, and e-commerce platforms. This enabled automated content generation and data distribution, significantly reducing manual work for tasks like creating product PDFs. The results included consistent and accurate product data across all customer channels, streamlined compliance reporting, and the ability to efficiently scale their operations while enhancing the customer experience.

Vogel’s