Case Study: Varner Group accelerates omnichannel product data management with Inriver PIM

Varner unifies product data across 11 brands and 8 countries with Inriver

The Varner Group, a major fashion retailer operating 11 brands across eight countries, faced challenges managing product data across its expanding omnichannel operations. Relying solely on a content management system led to duplication, manual work, and inconsistent information. To unify its product information foundation, Varner implemented the Inriver PIM solution.

Inriver provided a centralized product information management system integrated with Varner's existing Episerver and M3 ERP platforms. This created a single source of truth, streamlining data flow and automating workflows. The results for the retailer included accelerated multi-market product launches, consistent high-quality information across all channels, and stronger collaboration across teams, all supporting its omnichannel growth.

Varner Group