Case Study: Varner Group achieves a single source of product data for global, multi-channel launches with Inriver

Varner Group - Customer Case Study

Varner Group, one of Scandinavia’s leading textile companies with about 11,000 employees and 1,500 stores across eight countries, faced difficulty scaling product and store launches because product data was scattered across eight websites and sourced from their Episerver CMS. To solve this, Varner Group implemented Inriver PIM to centralize and manage product information from a single source.

Inriver integrated its PIM with Episerver CMS, Episerver Commerce and the M3 ERP to automate workflows and make product data accessible to sales and marketing across regions and functions. The Inriver solution now delivers one source of truth for product data across markets, languages, channels and e‑commerce sites, enabling faster launches and improved collaboration between marketing and technology teams.

Varner Group