Case Study: Jensen Precast achieves faster, SEO-friendly product content creation with inriver Inspire

US-based concrete manufacturer Jensen Precast found a smarter solution for product description creation with AI-powered inriver Inspire

Jensen Precast, a U.S. concrete manufacturer and existing inriver customer, needed a better way to create accurate, SEO-friendly product descriptions for a large inventory with limited internal resources. Their small team was spending too much time manually writing content and checking details with engineering, making the process slow and costly.

To solve this, Jensen Precast adopted inriver Inspire, the AI-powered content tool from Inriver, which uses ChatGPT technology and PIM data to generate product descriptions quickly. In initial tests, 10 descriptions were produced, reviewed, and edited in about 15 minutes instead of 2 hours, and the rollout helped save hundreds of hours, reduce content costs, and improve performance, including a 60% average increase in organic traffic and higher conversion rates.

Jensen Precast

Samantha Schwartz

Vice President of E-commerce