Case Study: Teknos achieves faster market expansion and unified product data with Inriver

Teknos partnered with inriver to address their need for faster development and enrichment of product stories in a rapidly expanding B2B environment

Teknos, one of Europe’s leading suppliers of industrial and architectural coatings, partnered with Inriver to solve challenges created by acquisitions and rapid expansion into 20+ countries. With disconnected systems, regional inconsistencies, and siloed product data, Teknos needed a better way to manage product information and support faster development and richer product stories.

By implementing the Inriver PIM platform, Teknos created a single source of truth for product data and improved collaboration across marketing, R&D, and sales. Inriver helped Teknos unify product information across 17 countries and 20+ markets, improve compliance with local labeling rules, and accelerate time-to-market for new innovations while delivering consistent product content across channels.

Teknos

Outi Eskelinen

Marketing Director