Case Study: Spendrups achieves fast, automated catalog production and a single source of truth with Inriver

Spendrup’s - Customer Case Study

Spendrup’s, Sweden’s largest family‑owned brewery group, needed to produce a redesigned Swedish catalog for its Spring Wine & Spirits range while avoiding manual duplication and ensuring up‑to‑date product information. They turned to Inriver PIM (integrated with EasyCatalog and Adobe InDesign for layout) to reuse existing e‑commerce and web product data instead of recreating content by hand.

Using Inriver as the single source of truth, information flowed into EasyCatalog and Adobe InDesign, enabling rule‑based automatic allocation of replacement items and a streamlined layout process; the team produced a 172‑page catalog in less than two months. The Inriver‑based solution improved product data quality and cross‑channel consistency, significantly reduced manual work and setup time, and laid the foundation for faster, more automated future catalog production.

Spendrup’s

Maria Lindgren

E-Commerce Content Coordinator