Case Study: SAIL boosts e-commerce agility and online visibility with Inriver PIM

SAIL boosts product visibility by 28% with Inriver

SAIL, one of Canada’s leading outdoor retailers, faced significant challenges in managing its colossal multi-brand catalog of over 160,000 SKUs. Manual data processes hindered its digital transformation, slowing seasonal launches and preventing the delivery of a seamless omnichannel experience that mirrored its popular in-store shopping journey. To address this, SAIL partnered with Inriver to implement its Product Information Management (PIM) solution.

By centralizing all product data with the Inriver PIM platform, SAIL streamlined operations, improved team collaboration, and accelerated content enrichment. This solution enabled the company to launch products faster and deliver consistent, accurate information across all channels. As a result, Inriver helped SAIL dramatically increase its online product visibility from 70% to nearly 98%, supporting a superior customer experience and securing e-commerce success.

SAIL