Case Study: Matas Group achieves 50% faster product launches and harmonized global product data with Inriver

Read how Matas Group’s PIM journey exemplifies lean efficiency, leveraging value-driven automation and streamlined processes

Matas Group, a leading beauty and health omnichannel retailer in Denmark, needed a better way to enrich product information at scale and deliver the same rich guidance online that customers received in stores. Before working with Inriver, the team struggled to manage product data efficiently across departments and channels.

With Inriver’s PIM solution, Matas Group streamlined product enrichment, improved collaboration, and created richer digital product pages with bundles, videos, and better product relationships. Inriver helped cut time-to-market from 12–24 hours to 1–2 minutes, grow the assortment to about 50,000 active SKUs, and improve conversion and basket value across digital channels.

Matas Group

Katrine Goth

PIM Manager