Case Study: Prysmian simplifies product data management with Inriver PIM

Prysmian cuts catalog production time by 75% with Inriver

Prysmian, a global leader in cable manufacturing, faced significant challenges managing its vast portfolio of over 300,000 SKUs. Product information was scattered across numerous databases, spreadsheets, and systems, creating data chaos that was compounded by varying market standards and the need to support multiple languages. This disorganization hindered their ability to efficiently manage both technical and commercial data and meet the growing demands of their B2B customers for digital commerce. To address this, Prysmian turned to the vendor Inriver for its Product Information Management (PIM) solution.

Implementing the Inriver PIM platform provided Prysmian with a single source of truth for all product information. The flexible and adaptable solution enabled them to build a robust data model that streamlined content across different markets and channels. The results were substantial operational efficiencies, including a 75% reduction in catalog production time. This allowed Prysmian to scale from producing 6 catalog versions to 20, expand language offerings from 9 to 25, and grow their managed product assortment from 2,000 to 9,500 SKUs without a significant increase in team size, greatly enhancing the customer experience.

Prysmian