Case Study: SAIL achieves 28% higher online visibility with Inriver PIM

Premier multi-brand outdoor retailer SAIL sought a trusted PIM partner for their e-commerce adventure

SAIL, one of Canada’s leading outdoor retailers, needed a better digital experience to match its in-store shopping journey. Managing more than 160,000 SKUs across stores and e-commerce channels created complexity, slowed product enrichment, and made it difficult to launch seasonal offers quickly. SAIL partnered with Inriver and its PIM platform to centralize product data and improve e-commerce agility.

Inriver implemented a single source of truth for product information, streamlining workflows, approvals, and content syndication across channels. The results included a 28% increase in online product visibility, faster seasonal launches, improved collaboration, and more consistent omnichannel experiences. SAIL also raised online visibility from 70% to nearly 98%, helping the retailer deliver a stronger customer experience and operate more efficiently.

SAIL

Francis Laroche

Product Experience Specialist