Case Study: Polarn O. Pyret frees up time and boosts e‑commerce efficiency with inRiver PIM

Polarn O. Pyret Free Up Time and Resources With PIM

Polarn O. Pyret, a leading children’s clothing retailer, was managing product information manually across six seasonal collections (about 350 products per collection plus 200 baselines) and roughly 2,000 products per year across 10 markets while launching a new e‑commerce initiative. To improve efficiency, support omnichannel growth and free up creative resources, Polarn O. Pyret adopted Inriver’s Product Information Management (PIM) solution.

Inriver implemented a PIM as the single source of product data, streamlining creation, maintenance and distribution of rich, branded product information across channels and markets. As a result, Product Information Managers can trust Inriver to keep media and attributes up to date, enabling more effective online merchandising, a consistent tone of voice, and — according to Polarn O. Pyret — improved brand presentation and increased sales; the company is now extending Inriver with automation and cross‑department collaboration to eliminate manual steps.

Polarn O. Pyret

Emelie Bjorkman

Online Merchandiser