Case Study: New Balance achieves richer, faster digital experiences with Inriver

New Balance - Customer Case Study

New Balance, the global athletic footwear and apparel brand, needed a scalable way to manage complex product information and assets as its product range and international presence grew. To improve digital product experiences across wholesale, retail, and e-commerce channels, New Balance turned to Inriver and its PIM platform.

Inriver helped New Balance unify global product data, streamline workflows, and accelerate content delivery while maintaining brand consistency across markets and partners. The results included improved product discovery and customer trust, higher click-through and add-to-bag conversion rates, and reduced product returns, with New Balance continuing to measure impact through KPIs like return, click-through, and add-to-bag rates.

New Balance