Case Study: Mercury Marine centralizes product data and accelerates multi-channel publishing with Inriver

Mercury Marine powers 25+ brand catalogs and 20+ dealer portals with Inriver

Mercury Marine, a leading manufacturer of recreational marine propulsion systems, faced challenges with siloed and inefficient product data management across its many brands and dealer portals. Using a variety of unsupported legacy PIM systems created data inaccuracies and hindered collaboration. They partnered with vendor Inriver to implement its PIM solution to centralize this information and achieve a single source of truth.

The solution implemented by Inriver provided a flexible and scalable data model, integrating with systems like Adobe AEM and Magento. This allowed Mercury Marine to power over 25 brand catalogs and 20 dealer portals from a unified platform. The results included significant marketing efficiencies, faster syndication of content, and consistent global expansion across all digital and print channels.

Mercury Marine

Mary Jo Mullen

Manager, Product Data & Analysis