Case Study: Matas Group speeds product launches and harmonizes product data with Inriver PIM

Matas Group speeds product launches by 50% with Inriver

The Matas Group, a leading beauty and health omnichannel retailer in Denmark, faced significant challenges in managing and enriching product information at scale. Their internal teams struggled to deliver consistent, guidance-rich digital experiences that matched the support customers received in physical stores. To overcome this, Matas Group partnered with vendor Inriver to implement its Product Information Management (PIM) solution.

By implementing the Inriver PIM, Matas Group achieved streamlined workflows and cross-departmental collaboration for product enrichment. The solution from Inriver enabled a remarkable reduction in time-to-market, from 12-24 hours down to just 1-2 minutes, and sped up product launches by up to 50%. This resulted in enhanced customer experiences across all channels, an expanded product assortment, and improved conversion rates, solidifying their position as Denmark's largest retailer in their sector.

Matas Group