Case Study: Marshall Group boosts omnichannel sales performance with Inriver

Marshall Group boosts omnichannel conversions across 13 markets with Inriver

Marshall Group, a leading audio equipment manufacturer, faced the challenge of optimizing its omnichannel e-commerce performance. The company needed a digital solution to audit its vast network of online resellers, ensuring products were presented correctly and were findable, in-stock, and competit positioned. They turned to the vendor Inriver for its digital shelf analytics solution to address these costly challenges.

Inriver provided a Product Information Management (PIM) solution that enabled Marshall Group to audit key areas like content correctness, product availability, and search rankings. The solution delivered actionable, real-time data that was adopted across sales and marketing teams. As a result, Inriver helped Marshall Group achieve a significant step-change in awareness and sales conversions across 13 tracked markets by improving their digital shelf presence and performance.

Marshall Group