Case Study: Marshall Group boosts omnichannel sales performance with Inriver

Marshall Group boosts omnichannel conversions across 13 markets with Inriver

Marshall Group, a leading audio equipment manufacturer, faced the challenge of optimizing its omnichannel e-commerce performance. The company needed a digital solution to audit its vast network of online resellers, ensuring products were presented correctly and were findable, in-stock, and competit positioned. They turned to the vendor Inriver for its digital shelf analytics solution to address these costly challenges.

Inriver provided a Product Information Management (PIM) solution that enabled Marshall Group to audit key areas like content correctness, product availability, and search rankings. The solution delivered actionable, real-time data that was adopted across sales and marketing teams. As a result, Inriver helped Marshall Group achieve a significant step-change in awareness and sales conversions across 13 tracked markets by improving their digital shelf presence and performance.

Marshall Group

Magnus Langley

Global Channel Marketing Director, Marshall Group (previously Zound Industries)