Case Study: Lindex achieves unified, scalable multi-channel product information management with inRiver PIM

Lindex is now using inRiver’s PIM platform for producing and managing the content for activities and product information

Lindex, a European fashion retailer with over 490 stores in 18 markets and online shops across the EU and Norway, faced fragmented product information: web data was trapped in the e‑commerce system while other channels were managed in Excel, causing versioning, collaboration and scalability problems. To standardize workflows and support international expansion, Lindex selected Inriver’s PIM platform and Planner App.

Inriver delivered a single source of truth by implementing its PIM and Planner App, integrating Lindex’s DAM and translation processes so teams can find approved images, translated copy and channel-ready content in one place. The result: unified product information across channels, faster access to approved materials, consistent naming conventions and easier market rollouts — improving quality, saving time and enabling scalable expansion with Inriver.

Lindex

Maria skutberg

Project Manager