Case Study: Zound Industries achieves omnichannel sales and marketing optimization with Inriver

Leading speaker and headphones manufacturer Zound Industries uses inriver to optimize omnichannel sales and marketing performance

Zound Industries, now part of Marshall Group, needed a better way to manage the complexity of shifting to e-commerce and delivering a consistent omnichannel experience across global reseller channels. The company wanted to ensure its products looked correct, were priced right, and were available across the digital shelf, but manual auditing was too costly, slow, and error-prone.

Inriver implemented its PIM and digital shelf analytics solution, helping Zound Industries and Marshall Group monitor content accuracy, availability, findability, reviews, and share of shelf in real time. With Inriver, teams could quickly identify issues and prioritize actions, leading to faster optimization, stronger visibility, and a step-change in conversions across sales and marketing channels.

Zound Industries

Magnus Langley

Global Channel Marketing Director