Case Study: Wolf Oil Corporation achieves global product data management and faster launches with Inriver

Leading lubricant manufacturer Wolf Oil needed a unified software solution for their data chaos

Wolf Oil Corporation, a leading independent lubricant manufacturer in Belgium, needed a more flexible way to manage its growing portfolio of thousands of SKUs, technical specifications, and multilingual compliance data. As its international footprint expanded, the company turned to Inriver and its PIM platform to create a scalable product data foundation that could support future growth and more efficient collaboration.

Inriver implemented a centralized PIM solution integrated with Wolf Oil’s ERP, Binder DAM, and ContentAI CMS, giving the company a single source of truth for product and technical content. The result was streamlined data management, automated syndication in 15 languages, faster product launches and approvals, and improved accuracy and compliance across 100 markets, while strengthening collaboration across global teams and partners.

Wolf Oil Corporation

Francesca Alvino

Product Marketing Manager