Case Study: La Vie en Rose achieves faster time-to-market and scalable product management with inRiver PIM

La Vie en Rose styles a new approach to Product Information Management with inRIver

La Vie en Rose, a Canadian lingerie retailer with 270 stores in 18 countries and a catalog of more than 4,000 styles, was straining its custom in‑house applications and Excel‑based processes. The retailer needed an intuitive, scalable omnichannel Product Information Management platform to handle complex sizing, frequent style changes, and tailored regional catalogs, so it selected Inriver PIM (with e‑commerce partner Absolunet) to improve user experience and speed onboarding.

Inriver PIM was integrated with La Vie en Rose’s Magento infrastructure and legacy ERP to enable parent‑child and complementary product relationships, streamline workflows, and accelerate time‑to‑market. The Inriver implementation freed marketing teams from manual Excel updates, improved cross‑team collaboration, supported market‑specific content for international expansion (270 stores across 18 countries, with 15 more planned), and delivered quick end‑user satisfaction and measurable operational efficiencies.

La Vie en Rose

Marie-Noel Gervais

VP of eCommerce and Marketing