Case Study: WE Fashion achieves faster product turnaround and quicker time-to-market with Inriver

How WE Fashion worked with inriver to achieve faster turnaround times for product information and increased their time to market significantly

WE Fashion, a Dutch omnichannel fashion retailer with ~230 stores and a growing e-commerce presence, needed to replace an end-of-life PIM to improve product enrichment, increase conversion rates, and shorten time-to-market. Facing a hard deadline, WE Fashion chose inriver’s SaaS PIM (implemented with partner XSARUS) to provide a future-proof single source of truth and measurable enrichment workflows.

inriver was implemented with Intelligent Linking, mass update capabilities and custom components (sample tracking notifications, commercial color de-duplication, fabric composition templates and automated status reporting) built by XSARUS. The inriver solution cut manual work and errors, reduced turnaround time for product information, enabled simultaneous updates across channels, and materially increased WE Fashion’s time-to-market.

WE Fashion

Nicolette Romeijn

European e-Commerce Product and Content Manager