Case Study: SPI Health & Safety achieves streamlined product information and a 53% conversion uplift with inRiver

How SPI Health & Safety Built the Foundation for their Future

SPI Health & Safety, a Canadian health-and-safety supplier with 20+ locations offering products, training and services, needed a robust B2B eCommerce platform to support growth and improve customer experience. Their legacy site (Catalog Builder + Joomla) suffered from fragile architecture, one product page per size/color, poor search and navigation, and difficulty managing multi-warehouse pricing. To address product-data challenges they selected inRiver’s Product Information Management (PIM).

inRiver’s PIM was implemented as part of a larger platform migration to modern B2B commerce, centralizing and enriching product information, enabling configurable products (one product with multiple sizes/colors), and streamlining workflows and training. The new setup helped SPI simplify navigation and checkout, improve search and filters, and onboard sales teams, delivering strong early results: +53% conversion rate, +180% active web accounts, +30 points on NPS and +60% more sessions using internal search — outcomes directly tied to the capabilities provided by inRiver.

SPI Health & Safety

Isabelle Delphine

Marketing and E-Commerce Director