Case Study: SureWerx achieves 125% revenue growth with inriver

How Shift 7 Digital and inriver helped SureWerx achieve revenue growth through online channel strategy and optimized merchandising

SureWerx, an international supplier of professional tools, equipment and safety products, faced fragmented and inaccurate product data across multiple ERPs and decentralized systems after acquiring several brands. Needing to “go faster,” they required better syndication and a prioritized online channel strategy to quickly expand into high-ROI channels and efficiently manage a surge of SKUs and richer product content. Inriver (inriver PIM) was chosen as a core part of that solution.

Inriver and partners implemented a channel prioritization plan (focusing on Amazon and Zoro, then Lowe’s and HD Supply), a surge process for SKU identification and content improvement, redesigned storefronts, advanced SEO/marketing and a “Where to Buy” campaign, and centralized product data in the Inriver PIM. The work increased quality and quantity of more than 12,000 SKUs across six brands and four channels, expanded syndication, enabled a small team to operate efficiently, and drove a 125% year‑over‑year revenue increase across Amazon, Lowe’s, Zoro, Global and HD Supply.

SureWerx

Christian Wiltrout

Chief Operating Officer