Case Study: Prysmian Group achieves a scalable, single source of truth for global product information with inriver

How Prysmian Group worked with inriver to streamline their product information into one central hub, providing the scalability and speed needed for global expansion

Prysmian Group, the world’s largest cable manufacturer with more than 100 plants across 50+ countries, faced fragmented product data across systems, spreadsheets and datasheets that made it hard to manage millions of SKUs and meet rising B2B demands for complete, multilingual technical and commercial product information. To support their digital transformation and scalable commerce strategy, Prysmian Group selected Inriver’s product information management (PIM) SaaS solution and spent ten months building a robust, flexible data model to harmonize product descriptions, media, certifications and translations.

Inriver centralized Prysmian Group’s product information into a single source of truth, enabling global user adoption, streamlined exports (datasheets, web catalogs, BMEcat, HTML) and faster, consistent communications across channels. The Inriver PIM is now live across 20 countries in Europe (with North America expansion in 2021 and global rollout planned for 2022), covers standard, data and special cables, and delivered measurable benefits including improved speed to market, stronger brand awareness, higher customer loyalty and a more scalable, resilient data platform.

Prysmian Group

Stefano Brandinali

Chief Digital and Information Officer