Case Study: Jacuzzi achieves faster product launches and 14% DTC growth with Inriver

How Jacuzzi leveraged inriver PIM to modernize their product data for future agility and sales channel readiness

Jacuzzi, the California-based manufacturer of hot tubs, swim spas, and hydrotherapy products, was struggling to manage a portfolio of more than 20,000 SKUs across dealer and direct-to-consumer channels. Manual data entry, inconsistent product attributes, and custom formatting slowed product launches and made it difficult to scale globally, so the company looked for a more scalable product information foundation with Inriver.

Working with Layer One, Jacuzzi implemented Inriver PIM to centralize product data, automate syndication, and create a single source of truth. Inriver helped Jacuzzi speed up product launches across 450+ independent retailers, improve retailer collaboration, and increase DTC growth from 4% to 14%, while keeping product content consistent and updates instant across channels.

Jacuzzi

Kyle Blades

Sr. Director, Digital & E-commerce