Case Study: AMAC achieves 50% faster product launch preparation with Inriver

How Inriver PIM delivers seamless product information for the Netherlands-based reseller

AMAC, an Apple Premium Reseller operating across stores, webshop, and B2B platforms, was struggling with fragmented product data and slow launch preparation across its many channels. With 12,000 SKUs to manage, the company needed a centralized way to keep information accurate and consistent, so it turned to Inriver and its PIM platform.

Inriver implemented a central product information management system integrated with SAP and POS to create a single source of truth and automate previously manual workflows. As a result, AMAC cut product launch preparation time by 50%, reduced launch cycles from three weeks to 1.5 weeks, and improved data accuracy and governance across retail, B2B, and eCommerce channels.

AMAC

Raymond Timmer

Category Manager