Case Study: Alfa Laval achieves a streamlined digital customer journey with inriver PIM

How Alfa Laval streamlined their digital customer journey with inriver PIM

Alfa Laval, a global leader in heat transfer and fluid handling with €4 billion in revenue and operations in 100+ countries, faced a fragmented digital customer journey and an unwieldy Excel-based product taxonomy that threatened sales as customers moved online. To modernize its product catalog and meet customer demands, Alfa Laval selected inriver and its PIM solution to replace ad-hoc systems and support a unified, scalable digital channel strategy.

inriver was deployed as a central PIM hub connecting master data, taxonomy, assets and the knowledge center to deliver a single version of truth across channels. The inriver implementation enabled Alfa Laval’s “one-and-done” publishing, real-time, context-aware product information, and new customer tools like an online product guide that narrows results by duty-specific parameters — simplifying the customer journey and maintaining product-data quality at scale.

Alfa Laval

Hans Troiza

Head of Online Sales