Case Study: Horze Centralizes 280,000 SKUs and Scales Global Syndication with Inriver PIM

Horze centralizes 280,000 SKUs with Inriver

Horze, a leading European equestrian apparel and equipment brand, faced challenges with an outdated ERP system and fragmented workflows that hindered its global ecommerce expansion. The company struggled to manage and syndicate accurate product data across its 19 webshops and multiple marketplaces. To address this, Horze partnered with vendor Inriver to implement its PIM solution as a single point of truth for product information management.

The Inriver solution centralized 280,000 SKUs, automated variant management, and streamlined syndication to key channels like Google Shopping, Facebook Ads, and Amazon. This eliminated manual processes and redundant systems. The results included significantly increased operational efficiency, improved transparency, and the ability to faster onboard new markets and product lines.

Horze