Case Study: Horze centralizes 280,000 SKUs and scales global syndication with Inriver

Horze, a leading supplier of horse-riding apparel and equipment, jumped to new heights with inriver and SoftwareOne

Horze, a leading European equestrian apparel and equipment brand, needed to modernize product data management after struggling with an outdated ERP, fragmented workflows, and inconsistent content delivery across 19 webshops and multiple marketplaces. To support global ecommerce growth, Horze turned to Inriver PIM to create a single point of truth for its product information and syndication needs.

Inriver implemented a centralized PIM environment that unified enrichment, translations, variant management, and marketplace syndication across Horze’s tech stack. The result was 280,000 SKUs centralized in one hub, thousands of manual variant steps removed, faster publishing to Google Shopping, Facebook Ads, and Amazon, and greater transparency, reporting, and operational efficiency.

Horze

Christian Terporten

Head of Content Management