Case Study: Fjällräven improves product data accuracy and customer experience with Inriver PIM

Fjällräven streamlines 2,000+ products with Inriver

Fjällräven, a globally recognized outdoor brand, faced the challenge of managing accurate and localized product information across thousands of SKUs and multiple markets and channels. To overcome complexities in their data synchronization and ensure consistency, they turned to the vendor Inriver and implemented their Product Information Management (PIM) system.

Inriver's solution provided a centralized PIM with user-friendly management, integrated localization workflows, and seamless connections to other systems like their DAM and ERP. This implementation led to improved internal efficiency and enhanced data accuracy for Fjällräven, directly contributing to a better customer experience and supporting the brand's digital strategy. Inriver's system also proved scalable for other brands within Fjällräven's parent company.

Fjällräven