Case Study: Fjällräven achieves streamlined global product information management with Inriver

Fjällräven delivers 90% faster product data updates across global markets

Fjällräven, the global outdoor brand behind the iconic Kånken backpack, needed a better way to manage thousands of SKUs across B2B and B2C channels while keeping product content accurate, localized, and synchronized across multiple systems. To address this complexity, Fjällräven turned to Inriver’s Product Information Management (PIM) solution.

Inriver implemented a centralized PIM workflow that streamlined product enrichment, translation, and integration with systems like Bynder, CMS, ERP, and localization tools. The result was faster product data handling, improved accuracy, and more consistent localized content; for example, requests like pulling all trousers for a season could be completed in just a few clicks, helping improve efficiency and customer experience.

Fjällräven

Jenne Maes

Global PIM Manager