Case Study: Vogel’s achieves streamlined global product data and automated content creation with Inriver

Enabling Consistent, Scalable, and Eco-Ready Product Experiences

Vogel’s, a designer and manufacturer of TV and display mounting solutions for consumer and professional markets, was struggling to manage rapid catalog growth and disconnected systems across more than 5,000 SKUs. The company needed a way to keep product data consistent across websites, marketplaces, and partners while also preparing for new regulatory demands such as Digital Product Passport requirements. Inriver’s PIM platform was used to centralize product information and support content management.

With Inriver, Vogel’s built a central product data hub connected to SAP, DAM, and ecommerce systems, automating content creation and syndication. The results included centralized management of 5,000+ SKUs, automatic generation of product leaflets and PDFs, reduced time spent on data distribution, improved data accuracy and consistency, and better support for ecological data and DPP compliance.

Vogel’s

Lian Moerenhout

Product Manager