Case Study: Cycleurope achieves single-source accurate global product data and easy sales & marketing access with inRiver PIM

Cycleurope Uses PIM to Give All Sales and Marketing Personnel Easy Access to Information

Cycleurope, part of the Grimaldi Group and one of Europe’s leading bicycle companies with distribution in more than 50 countries, needed a way to share templates and product information across geographies and languages to produce consistent catalogs and sales materials. Lacking a centralized structure for content collaboration, Cycleurope selected inRiver’s Product Information Management (PIM) solution as the third‑party system to address this challenge.

inRiver implemented a PIM platform that serves as Cycleurope’s single, trusted source of product information and integrates with their M3 ERP to draw consistent product data. The system gives sales and marketing teams easy, intuitive access to templates and accurate product content, standardizing catalogs across markets, improving confidence in data, and raising Cycleurope’s standards of excellence in global product communications.

Cycleurope

Marianne Bank Fogh

Web Coordinator