Case Study: Consortio Fashion Group achieves faster market expansion and streamlined product information with inRiver PIM

Corsortio styles product information with InRiver PIM

Consortio Fashion Group, a leading e-commerce retailer operating in 12 markets (including the Nordic region, the Baltic states, Russia and Central and Eastern Europe) and selling under Haléns, Cellbes and Bubblerom, struggled to transition from traditional mail order to e-commerce because comprehensive digital product information was lacking. Consortio selected Inriver and implemented Inriver’s Product Information Management (PIM) to create enriched product content for both catalog and online channels and to handle multiple languages in a single platform.

Inriver enabled Consortio to capture product information once and publish it across channels, markets and websites, eliminating much duplicate work and allowing rapid rollout of new SKUs into new countries. The Inriver PIM consolidated data so teams could reuse and repurpose information for print and digital, improve assortment and channel optimization, and shorten marketing production time—paving the way for new business opportunities and faster time-to-market.

Consortio Fashion Group

Lars Einarsson

Operations Manager