Case Study: Coop Sverige AB achieves faster product updates with Inriver PIM

Coop Sverige AB cuts product update time to under 15 minutes with Inriver

Coop Sverige AB, one of Sweden's largest supermarket chains, faced a challenge in managing product information across its digital channels and over 800 physical stores. The process was slow and inconsistent, hindering their goal of delivering a seamless shopping experience. To address this, they partnered with vendor Inriver to implement its Product Information Management (PIM) solution.

The solution involved centralizing all product data into the Inriver PIM platform, which was integrated with their existing Adobe InDesign and Episerver CMS systems. This allowed Coop to update information in one place and publish it across all channels in under 15 minutes, a significant reduction from their previous process. The implementation by Inriver enhanced data accuracy and consistency, delivering faster and more cohesive shopping experiences both online and in-store.

Coop Sverige AB