Case Study: Brunswick accelerates time-to-market with Inriver PIM

Brunswick accelerates time-to-market by 28% with Inriver

Brunswick, the world's largest marine manufacturer, faced significant challenges managing product information for its 150+ global brands. Operating with fragmented, siloed systems led to data inconsistencies, errors, and a slow time-to-market. To address this, they turned to vendor Inriver for a Product Information Management (PIM) solution to centralize their data and create a single source of truth.

By implementing the Inriver PIM platform, including its Enrich and Syndicate Plus modules, Brunswick unified its entire digital ecosystem. The solution streamlined workflows and automated data syndication. This resulted in a 28% faster time-to-market, a 50% increase in translation speed for multilingual content, and a drastic reduction in review meeting times from 6 hours to just 1-2 hours, significantly boosting efficiency and collaboration across all brands.

Brunswick