Case Study: Brødrene A & O Johansen accelerates product launches with Inriver PIM

Brødrene a & O Johansen cuts product launch time from 2–3 days to 1–2 hours with Inriver

Brødrene A & O Johansen A/S, a leading Nordic wholesaler, faced a significant challenge in managing its vast and dynamic catalog of over 800,000 active SKUs. With thousands of new products added monthly, the process of enriching and maintaining accurate product information across multiple webshops and printed catalogs was complex and time-intensive, often taking days.

To address this, the company implemented the Inriver PIM solution. By integrating Inriver across its digital ecosystem, including its ERP and external databases, Brødrene A & O Johansen centralized its product information management. This allowed Inriver to revolutionize the data flow, drastically reducing time-to-market for new products from several days to just 1-2 hours while ensuring data consistency and quality across all channels.

Brødrene a & O Johansen A/S