Case Study: Brødrene A & O Johansen achieves faster time-to-market and scales 800,000+ SKUs with Inriver

Brødrene A & O Johansen accelerates time-to-market from days to hours and scales 800,000+ SKUs

Brødrene A & O Johansen, a leading Nordic wholesaler for electricians and plumbers, needed a faster way to manage a massive and constantly changing product catalog across 12 webshops and print channels. With more than 800,000 active SKUs and thousands of new items added each month, the company struggled to keep product data accurate and consistent, making time-to-market slow and complex. Inriver PIM was used to help solve this challenge.

Inriver implemented its Product Information Management platform across A&O’s digital ecosystem, integrating with ERP, external databases, and environmental systems to centralize product information and streamline enrichment. The results were significant: product launch time dropped from 2–3 days to just 1–2 hours, and Inriver helped Brødrene A & O Johansen centrally manage 800,000+ SKUs while improving data quality, internal efficiency, and consistency across channels.

Brødrene A & O Johansen

Lars Gronemann

Head of Product Data