Case Study: AMAC cuts product launch preparation time by 50% with Inriver

AMAC cuts product launch preparation time by 50% with Inriver

AMAC, a Netherlands-based Apple Premium Reseller, faced significant challenges managing product data across its 47 stores and multiple online platforms. Their legacy systems created fragmented data, inefficiencies, and inconsistencies, making it difficult to provide a uniform customer experience. To address this, AMAC turned to vendor Inriver for its Product Information Management (PIM) solution to centralize its operations and create a single source of truth.

By implementing the Inriver PIM and integrating it with their SAP and POS systems, AMAC automated previously manual workflows. This solution enabled parallel collaboration between teams and streamlined data enrichment. The results were substantial, with Inriver helping AMAC cut its product launch preparation time by 50%, reducing the cycle from three weeks to just 1.5 weeks, while ensuring data accuracy across all retail, B2B, and eCommerce channels.

AMAC