Case Study: Alfa Laval streamlines global product data with Inriver

Alfa Laval unifies product data across 100+ countries with Inriver

Alfa Laval, a global leader in heat transfer and fluid handling technology, faced challenges managing its vast and technically complex product portfolio across more than 100 countries. Using spreadsheets and siloed systems created inefficiencies, delayed time-to-market, and hindered the creation of a streamlined digital customer journey. To address this, the company sought a robust product information management (PIM) solution from vendor Inriver.

By implementing the Inriver PIM system, Alfa Laval established a single source of truth for all product data, automating updates and ensuring accuracy across its digital channels and sales platforms. The solution from Inriver acted as a central hub, unifying the global product catalog and accelerating collaboration. This resulted in a significantly enhanced digital customer experience, faster time-to-market, and the ability to maintain complex technical content with consistency across all markets.

Alfa Laval