Case Study: AJ Produkter streamlines omnichannel product information with inRiver PIM

AJ Produkter, a B2B company selling furniture and supplies to stores, offices, warehouses, industries, schools and other workplaces, runs inRiver

AJ Produkter, a B2B supplier of workplace furniture and supplies, needed a centralized system to manage all product information for its 15,000 products across 18 different markets. The company sought to gain full control over its product range, automate updates for all its sales channels, and support its broader omni-channel strategy. To address this challenge, they selected the inRiver PIM solution.

The solution implemented by inRiver allows AJ Produkter to handle all information creation and maintenance in one place, ensuring consistent and up-to-date communication across its web shop and printed media. The company expects the inRiver PIM system to help it deliver new products to market faster and will soon roll out the vendor's Planner tool for managing campaigns, contributing directly to its ambitious business goals.

AJ Produkter

Päivi Wahlqvist

E-Commerce Manager