Case Study: Accor achieves streamlined global content management for 5,000+ hotels with Inriver

Accor transforms hospitality content management with Inriver to drive sales globally

Accor, one of the world’s leading hospitality groups, needed a better way to manage rich hotel content across 5,000+ properties and 45 brands. Its legacy systems were struggling with the scale and complexity of updating, approving, and distributing accurate property information across direct and partner booking channels.

Accor implemented Inriver as the core of its new content platform, using Inriver PIM as the single source of truth and enabling hotel teams to enrich local content while central teams managed bulk updates and governance. With Inriver, Accor improved operational efficiency and visibility, sped up onboarding to support one new hotel opening per day, and ensured accurate, synchronized content across channels like Booking.com and Expedia.

Accor

Remi Leroy

Product Director, Content Platform