Case Study: Signet achieves 5% sales increase and 25% database growth with Inquisium

SIGNET Giving Signet’s Customers a Voice, Once and for All

Signet Pty Ltd, a leading Australian distributor and manufacturer of warehouse consumables and safety supplies, needed a standardized Voice of the Customer program as feedback was being collected ad hoc and reporting was time-consuming and manual. Rapid growth left support and marketing without a consistent process to capture, share and act on customer insights, and Signet wanted a way to close the loop with dissatisfied customers quickly.

Signet chose Inquisium for its ease of use, visual, real-time reporting and email marketing, implementing triggered alerts to follow up within 24 hours and automated surveys to different customer segments. The solution saved an estimated 50 work hours per report, uncovered that 15% of emails were undeliverable (leading to a cleanup campaign that reduced bounces to under 2%), enabled later promotional hours that lifted sales by 5% during campaigns, and is expected to help grow the database by 25% as usability and targeted feedback programs expand.

Signet

Josh Cameron

Sales & Service Manager, Signet