Case Study: PriceGrabber achieves faster consumer market research and reduced survey lead time with Inquisium

Pricegrabber Speeding Up Consumer Market Research

PriceGrabber.com, a leading online comparison-shopping site serving over 23 million monthly users, ran monthly consumer research but faced slow, IT-dependent survey deployment and a limited internal tool that lacked skip/branch logic and customization. The week-long upload turnaround constrained marketing and PR teams and produced a poorer respondent experience by forcing irrelevant questions on participants.

PriceGrabber selected Inquisium so its market research team could build, deploy and report on surveys end-to-end using templates, advanced question logic and customizable reports. The change shortened lead times, sped data collection, improved the quality and timeliness of insights for media and analysts, and reduced the time and resources required for each project.

Pricegrabber

Sara Rodriguez

Market Research Analyst, PriceGrabber