Case Study: Polaris achieves 200% higher survey response rates and 75% faster reporting with Inquisium

Polaris Getting the Right Questions in Front of the Right People

Polaris, a 50+-year-old designer and manufacturer of off‑road vehicles with more than $1.6B in annual sales, relied on an inflexible internal survey tool for customer feedback and monthly Net Promoter Score reporting. The tool’s dated look couldn’t be customized to reflect the Polaris brand, produced low response rates, and lacked reporting—forcing research managers to recode data and manually build cross‑tabs in Excel, a process that took 2–3 days.

Polaris switched to Inquisium, enabling fully branded, mobile‑friendly surveys that match their postcard invitations and an improved process that includes incentives. The change drove early buyer response to 15% (a 200% increase), email surveys now achieve 20–30% response, and reporting time was cut by about 75%, freeing the team to run more in‑house research and giving the company greater confidence in its customer data.

Polaris

Dawn Anderson

Consumer Research Manager, Polaris