Case Study: Giftbit refreshes its web app with streamlined UX and animation from Input Logic

Giftbit streamlines order and gift management with Input Logic for 1,000-gift-card sends

Input Logic was approached by Giftbit, a platform for sending and tracking digital gift cards, to re-imagine the look and feel of their web product and improve key user flows. The challenge was to streamline the experience, address user pain points, and enhance the interface while maintaining the product's delightful feel.

The solution implemented by Input Logic included streamlined order and gift management flows, a refreshed interface with custom typography and illustration, and engaging animations for key user moments. While specific metrics are not provided, the project successfully elevated the user experience, with the vendor's work receiving positive feedback from the customer's Head of Product. Input Logic collaborated closely with the Giftbit team to ensure all updates were smooth and non-disruptive for their existing user base.

Giftbit