Case Study: LG achieves 43% brand lift with inPowered

Maximizing Buzz with Honest Earned Content

LG partnered with inPowered to drive awareness and positive buzz for the flagship G4 phone around its launch. The challenge was to influence consumer consideration in the crucial weeks after the announcement and as the phone hit stores.

inPowered ran a two‑month earned‑content campaign, curating 41 high‑quality stories (reviews, comparisons, and promotions) and optimizing them weekly across social, in‑feed and in‑ad formats. The campaign reached 748,252 people who spent an average of 1m 45s, delivered a 43% lift in brand favorability, produced 112% higher aided recall versus category benchmarks and drove 343% greater consideration intent.

LG